There are more and more online videos viewed. Video Marketing is a tool with enormous potential reach. Recent research shows that image, sound, and text on the screen ensures that information is better remembered. A video is also very personal and takes away distrust. The end user can see who you are, so they can get a better idea of you as a service for them.
Our current flash video feature has been upgraded and is now more user-friendly with new built-in interactivity.
The annual report for the Library of Eindhoven is an example of this. They chose an online browsable version of their annual report that contained flash videos. They opted for an introductory movie in which an interactive feature is introduced to the reading of the report. When browsing this annual report you will see that more videos are processed, which makes it not only more interactive but also a supporting role in reading. Using videos, you can portray the message clearly.
Here is the digital annual report of the Library of Eindhoven: http://www.bibliotheekeindhoven.nl/www/overons/bibliotheekeindhoven.html
This new functionality is not just useful for annual reports, but can also be used in your brochure or product catalog. An example of this is a weekly magazine that adds a video that will show a preview of the new games that will be released next month, or an instruction of a particular product.
In short, the videos greatly reinforce your online marketing message!