At times, the reminiscent feel of flicking through a traditional paper catalogue or magazine gives a great comfort. But in the new digital age this is simply a thing of the past. Online publications are the new status quo.
The “Constantly Connected” way of life leads the greater majority of consumers to spending more time online; be it to shop, search for information or simply to relax. But what is it that these online publications offer that traditional publications don’t?
There are more and more online videos viewed. Video Marketing is a tool with enormous potential reach. Recent research shows that image, sound, and text on the screen ensures that information is better remembered. A video is also very personal and takes away distrust. The end user can see who you are, so they can get a better idea of you as a service for them.