Last year there was a significant development in digital publishing. Annual reports, catalogs and brochures were previously published as an additional service to customers, but that has changed. The publications are now one of the best read parts of websites and customers are using the digital printing to find their way to the online shop. However, there will be in the future some major developments in the field of digital publishing. Swyping is now used to control a publication on a smartphone or tablet, in the future we see new innovative techniques.
Many retailers and brands have their own fan page on Facebook, although they don’t use them actively. Many of these pages are not up to date, while this is the spotlight of the brand. The range of Facebook is enormous: in total there are 500 million users, of which 41% uses the social network every day. But users do not only spend their time on Facebook, they also spend their money regularly trough fan pages. Research shows that half of the brand followers ordered products of the brand through fan pages on Facebook.
A frequently heard comment at Online Publisher is that it is difficult to find an article (group) in a large catalog or manual.
Online Publisher has a new feature added to its list of features, which turns this comment to the past.
It is now possible to add an external table of content and search field, on the web, on mobile and on tablets. This is continuously displayed on the side of your publication and gives you the ability to click directly to different chapters or quickly search for an example, item number or description. Through the external table of contents and the search function it is simple for your target audience to browse through your catalog.